Last updated: February 2026

This Cookie Policy explains what cookies are, what types we use on the website, and how we use them. https://drfranciscohernandez.com (hereinafter, the “Site”), for what purposes they operate and how you can manage or deactivate them.

This Policy complements our Comprehensive Privacy Notice, which can be consulted at: [https://www.google.com/search?q=https://drfranciscohernandez.com/aviso-de-privacidad/].

1) What are cookies and similar technologies?

Cookies are small text files that a website stores on your device (computer, tablet or cell phone) to remember information about your visit. We also use similar tracking technologies such as pixels, web beacons and local storage to measure the performance of our Site.

2) Why do we use cookies?

On this Site, cookies and similar technologies are used strictly for:

• Operation and safety: Enable basic navigation, load balancing and fraud/abuse prevention on our contact forms.

• Remember preferences: Maintain your navigation settings during your session.

• Measurement and analytics: Understand which pages (e.g. Knee Prosthesis or Arthroscopy) receive the most visits and how users interact, allowing us to improve the information architecture.

• Advertising and Attribution: Measure the effectiveness of our health campaigns (Performance Marketing) and understand the origin of our queries, always under an environment of identity data anonymization.

3) Types of cookies we use

3.1 Necessary Cookies (Always On)

They are essential for the Site to function properly (secure browsing, form submission). Without them, the Site cannot operate securely. They do not require your prior consent.

3.2 Analytics / Measurement Cookies (Optional)

They help to understand the use of the Site by collecting anonymous statistical data.

• Google Analytics 4 (GA4): Used via Google Tag Manager to measure site traffic and browsing behavior without identifying the individual user.

3.3 Marketing/Advertising Cookies (Optional)

They are used to measure the ROI of our advertising campaigns, limit ad frequency and attribute conversions (e.g. WhatsApp clicks).

• Meta Pixel: To measure the effectiveness of ads coming from Meta social networks.

• Google Ads Tracking: To measure conversions derived from the Google search engine.

4) Proprietary Cookies vs. Third-Party Cookies

• Own cookies: Are those established directly by the domain drfranciscohernandez.com.

• Third-party cookies: They are established by authorized third-party providers (such as Google or Meta). The use of this data by third parties is governed by their own international privacy policies.

5) Consent Management (Preferences Banner)

When you access our Site for the first time, you will be shown a “Cookie Banner” (Consent Management Platform) that allows you to:

• Accept all cookies (including analytics and marketing).

• Reject optional cookies (keeping only those strictly necessary).

• Configure your preferences in a granular manner.

Operational note: You can change this choice at any time by clicking on the “Privacy Preferences” or “Cookie Settings” icon located at the bottom corner of our Website.

6) How to disable cookies from your browser?

In addition to our Site banner, you can block, restrict or delete cookies directly from your web browser settings. Please note that blocking all cookies may affect the display of certain interactive elements of the site.

• Google Chrome: Settings > Privacy and security > Cookies and other site data.

• Apple Safari: Preferences > Privacy > Block all cookies.

• Mozilla Firefox: Settings > Privacy and security > Trackers and cookies.

• Microsoft Edge: Settings > Cookies and site permissions.

7) Technical Cookie Inventory

The following are the tracking tools active under consent on the Site:

8) Processing of Data associated with Cookies

The use of these technological tools does not automatically collect sensitive clinical data (such as your name, medical history or x-rays). They do collect technical identifiers, device type and general location (city). To learn how we treat the sensitive medical information you choose to send us through our contact channels, please see our Privacy Notice.

9) Modifications to the Policy

Dr. Francisco Hernández reserves the right to update this Cookie Policy due to technical requirements (addition of new pixels) or changes in Mexican legislation. The current version will always be the one published in this link.

10) Contact and Rights

If you have technical or legal questions about the use of tracking technologies on our Site, you may contact us at:

• E-mail: privacidad@drfranciscohernandez.com

• Phone: +52 667 303 2366

• Clinical Domicile: Hospital Punta Mita, Access number 1, C.P. 63734, Corral del Risco, Nayarit, Mexico.